Mission Statement

Founded in 2005, In Tha Ruff Records (I.T.R.) was created with the sole purpose of putting the Northwest on the map. Over time I.T.R. and it’s CEO Kill-Joy would evolve into something much more. Always placing it’s mission first and never accepting failure. The I.T.R. brand has & will continue to build off its success & invest in its future. With both hard work and a commitment to excellence the label is poised to lay a solid foundation for continued success in the business of entertainment. By bringing together street knowledge and warrior ethos those who wish to be successful without compromise to self or values may continue to make I.T.R. a place where the diamonds always shine.